Broker Check
Liam Rice

Liam Rice

CERTIFIED FINANCIAL PLANNERâ„¢

518-393-1326

liam.rice@ceterais.com

Liam is a Saratoga native and a graduate of Siena College with a Bachelor’s Degree in Business Management. His career includes roles at Merrill Lynch and Morgan Stanley, giving him a strong foundation in financial analysis and client service. Beyond his professional work, Liam is active with The Giving Circle Organization and has led several charitable missions to Uganda reflecting his passion for helping others both here and abroad.

“My approach is rooted in building thoughtful, durable financial foundations for every client. I focus on portfolio construction, general financial planning, and retirement planning because I believe true financial success comes from aligning strategies with real-life goals—not just markets. Whether it’s designing diversified portfolios, mapping out cash flow, or preparing for a confident retirement, I strive to create plans that are both disciplined and adaptable. I enjoy turning complex financial concepts into clear, actionable strategies that give people a stronger sense of control over their future.

I’m especially passionate about helping younger generations get started with investing and develop strong financial habits early on. Establishing discipline, consistency, and long-term thinking at the beginning of someone’s financial journey can make a profound difference over time. I take pride in educating and empowering clients to understand not just what to do, but why it matters—because confidence grows when knowledge meets action. Seeing individuals and families build momentum and achieve milestones is what makes this work meaningful to me.”